Brian Conti, a product design engineer living in North Carolina, USA, has developed "bottleLoft". He is currently seeking investors on kickstarter. He has already succeeded in raising more funds than his goal and has decided to commercialize the product.


bottleLoft" is a bottle hanger for refrigerators that utilizes dead space in the refrigerator. The long and slender body has three strong magnets and double-sided tape attached to it, and is used by attaching it to the ceiling of the refrigerator with double-sided tape. By attaching two units, a six-pack of drinks can be hung from the ceiling.

bottleLoft" for hanging drinks from the ceiling of the refrigerator when two bottles are installed.
bottleLoft" for hanging drinks from the ceiling of the refrigerator when two bottles are installed.


Six-packs of drinks.
Six-packs of drinks.

Can be put together and hung from the ceiling of the refrigerator
Can be put together and hung from the ceiling of the refrigerator

Mr. Conti discovered that when six-packs of beer or other beverages are placed in a refrigerator, there is a lot of dead space in the cabinet. To make effective use of this, he developed "bottleLoft.

Example of hanging beer with "bottleLoft" in a dead space above a Ziploc container
Example of hanging beer with "bottleLoft" in a dead space above a Ziploc container

Magnetic type for easy removal
Magnetic type for easy removal

In Japan, "bottle pockets" for bottle storage are provided on the inside of refrigerator doors, and the inside of the cabinet is divided into small sections by refrigerator shelves, so the need for "bottleLoft" is not so apparent. However, it would be possible, for example, to install the "bottleLoft" in a cupboard or dining board and hang drinks from it. It can't cool them, but it can display them in style.

To obtain the product, one needs to invest $20 on Kickstarter. Shipping to Japan will be $8. Shipping is scheduled for January 2015.

Starbucks bottled coffee can also be hung.
Starbucks bottled coffee can also be hung.