ESTEBAN is a fragrance product manufacturer founded in Montpellier, southern France in 1979. It became a company organization in 1984, and this year marks the 30th anniversary. In such a milestone year, Esteban released the "Card Fragrance carte par fumée", which is a limited edition product in Japan. In Japanese style, it corresponds to "business card incense".

Esteban Card Fragrance Left: "Orchide" has a floral green scent Middle: "Santal" has a soft woody scent Right: "Tonka" has a spicy woody scent.
Esteban Card Fragrance Left: "Orchide" has a floral green scent Middle: "Santal" has a soft woody scent Right: "Tonka" has a spicy woody scent.

Business card incense is paper that has the scent transferred to it, which is kept in the business card holder. When you open the business card holder or hand over the business card, the scent drifts slightly, so you can relieve the tension of the first meeting or use it as a scion for talking. Esteban is said to have been developed with the hope that "everyone's feelings will be conveyed along with the scent, and daily encounters will be even more wonderful."

In addition to business card incense, it can also be used as "bunka" to put in letters. With Fumika, not only will you enjoy the scent the moment you open the envelope, but you will also be able to use it yourself, so it will be a casual gift.

Put it in a business card holder and put it in a business card incense Put it in a letter and put it in Fumika
Put it in a business card holder and put it in a business card incense Put it in a letter and put it in Fumika

In addition, if you put it in your wallet or put it in a money clip, you will naturally have a chance to talk to the shop staff during shopping. You can put it in a book or notebook, or put it in a smartphone cover.

A conversation may start with the shop staff at the checkout
A conversation may start with the shop staff at the checkout

Every time I open my notebook or smartphone, it gives off a faint scent.
Every time I open my notebook or smartphone, it gives off a faint scent.

Especially recommended is how to keep it in the ID card holder, which is indispensable in a highly secure office. You can casually wear the scent, and the everyday life of passing someone in the hallway or holding a card to unlock it turns into a wonderful scene.

Even if you keep it in your ID card holder
Even if you keep it in your ID card holder

The appeal of this card fragrance is that the scent creates communication. It is a product with a very "Japanese" taste, with a scent that is not overstated. Why was a French company able to offer such a "Japanese" product?

It may have been possible because Esteban is a group company of Nippon Kodo, which is famous for incense. In other words, it's a fusion of French Esteban and Japanese Nippon Kodo.

It's a reasonable price of 1,000 yen (excluding tax) for 5 pieces of each type, so you can use it yourself or give it as a gift.