A rose-based scent that has been popular with women for a long time and is widely used in cosmetics, tea and sweets. Recently, we have even seen soft candy and Frisk that "make your breath scent of roses".

"Rosy Mint Toothpaste" released by ESK Soap in April is a soap toothpaste that uses the scent of roses. I also like roses, but I've always been interested in soap toothpaste, so I decided to give it a try.


Soap toothpaste is a natural toothpaste that uses a soap component instead of a synthetic surfactant that is commonly used as a foaming agent. It also contains calcium carbonate and silica as cleaning agents, and it also removes colored stains and plaque.

When you open the cap, it has an elegant rose scent that floats softly. It seems that the organic rose water of "Damask rose", which is also called "Queen of Roses" because of its good fragrance, is added, and it makes me mesmerized.


I will immediately attach it to the toothbrush and polish it.


Soap toothpaste has no taste or bitterness of soap, and there is almost no foaming, so it feels as if you are polishing it with just water. If you are accustomed to general toothpaste, you may feel unsatisfactory, but since bubbles do not accumulate in your mouth, you can polish every corner carefully.

The foam breaks well, and it can be washed off almost cleanly with a single rinse. The surface of the teeth is also smooth, giving the impression that dirt can be removed firmly.

After polishing, the gorgeous scent of roses remains firmly, but the refreshing sensation of mint makes it more refreshing than I expected. The scent lasted for about an hour, and I felt like I was in a flower garden, and I was soothed until I fell asleep. Also, if you drink tea after brushing your teeth, the taste may change, but soap toothpaste does not affect the taste of food, so it may be good before a date or a joint party.

The price of Rosy Mint Hamigaki is 550 yen (excluding tax) with 90g (3.17oz). In addition to synthetic surfactants, no coloring agents or preservatives (preservatives) are added. The price is higher than that of general toothpaste, but how about it as a petit luxury item that also serves as a healing?