Rose fragrances have long been popular among women and are widely used in cosmetics, tea, and sweets. Recently, soft candies and frisks that "make your breath smell like roses" have even become available.

Rosy Mint Toothpaste, released in April by Eskay Soap, is a soap toothpaste that uses such a rose scent. I like roses, but I have always been interested in soap toothpaste, so I decided to give it a try.


Soap toothpaste is a natural toothpaste that uses soap ingredients instead of synthetic surfactants commonly used as foaming agents. This one also contains calcium carbonate and silica as cleaning agents to remove stains and plaque.

When you open the cap, you can smell the elegant rose scent wafting through the air. The scent of organic rose water from damask roses, also known as the "queen of roses," is said to have been added to the product, and it is unintentionally enchanting.


I immediately put it on my toothbrush and started brushing.


The soapy toothpaste does not have a soapy or bitter taste, and there is almost no foaming, so it feels smooth and silky, as if you are brushing with water only. If you are used to ordinary toothpaste, you may feel that it is not enough, but the fact that the foam does not accumulate in your mouth allows you to brush carefully all over the mouth.

The foam also rinses off well, and can be rinsed off almost completely with a single rinse. The surface of the teeth also becomes smooth, giving the impression that the stains are removed thoroughly.

After brushing, the gorgeous rose scent lingers, but the minty coolness is more refreshing than expected. The author's experience was that the fragrance lasted for about an hour, and it felt like being in a flower garden, which was very soothing until I fell asleep. Also, drinking tea or other beverages after brushing your teeth may change the taste, but the soapy toothpaste does not affect the taste of food, so it may be good before a date or a blind date.

Rosy Mint toothpaste is priced at 550 yen (tax not included) for a 90g (3.17oz) package. In addition to synthetic surfactants, there are no additives such as colorants or preservatives (preservatives). Although the price is higher than that of ordinary toothpaste, how about it as a petit luxury item that also serves as a healing agent?