Under this brand, we will propose "products of" clothing, food, and housing "that are created through Japanese aesthetics and that allow people to live calmly and beautifully." With the motif of cultures that have been passed down from ancient times, such as Buddhist altars and Kamidana, the company aims to create products that "create opportunities to come into contact with Japanese aesthetics in life and remember something we have forgotten."
Below are some of the products we plan to deploy.
KAMIDANA
A thin Kamidana-type interior ornament that is completed by inserting a paper refill into the base of Shiraki. By replacing the refill, it is possible to change to a design other than the Kamidana.
A table clock with a design that fits in with the interior, with the beautiful form of a "mortuary tablet" that enshrines the ancestors' ancestors. The soft light of the LED that has passed through the wood gives you a relaxing time.
BYOUBU
An air purifier with a folding screen motif that has been passed down since ancient times as a room partition and decoration. Detachable Japanese paper is pasted on the surface, and a mechanism that sucks air from the fans on both sides and adsorbs dust and dirt in the room.
Products of the same brand will be released on the website from April 20th. Except for some items, the release date and price are undecided.