Kimura Soap Industry launched "SOMALI," a house care brand using pure soap made of 100% vegetable oil as its main ingredient. 5 types of soap detergents were released on April 20.


Kimura Soap Industry, located in Osaka, is a long-established soap manufacturer established in 1924. It is one of the few soap manufacturers in Japan that still uses the "kettle burning" method of soap making, in which craftsmen still use their own hands.


The main cleansing ingredient of the new SOMALI brand is 100% plant-derived soap made in-house. It contains no synthetic surfactants, synthetic fragrances, synthetic colorants, preservatives, or mineral oil, and is made with only natural mineral-derived ingredients.


In addition, they use essential oil extracted from orange fruit in its natural state as much as possible, so the color difference that occurs in each kettle where it is made is also kept.


The product lineup includes five types of soap: kitchen soap (300 ml, 1,200 yen), bath cleaner (300 ml, 1,200 yen), toilet cleaner (300 ml, 1,000 yen), liquid laundry soap (1.2 L, 1,800 yen), and clothes rinse agent (1.2 L, 1,500 yen). Each is also available in 1L refills.


All prices are tax-excluded.