At the four Seibu and Sogo stores, a collaboration event of the popular manga "Chihayafuru" based on competitive karuta will be held sequentially from April 29th.

Movies are also a hot topic! "Chihayafuru" event held
Movies are also a hot topic! "Chihayafuru" event held

The four stores are Seibu Ikebukuro Main Store (Toyoshima-ku, Tokyo), Seibu Otsu Store (Otsu City, Shiga Prefecture), Seibu Fukui Store (Fukui City, Fukui Prefecture), and Sogo Yokohama Store (Yokohama City, Kanagawa Prefecture). During the period, pop-up shops will be set up at each store to sell original products and display panels of original drawings and movie locations.

The original products include an assortment of rice cakes from "Azabu Juban / Agemochiya" and Japanese miscellaneous goods from "Nijiyura". In addition, it seems that order sales of duplicate original drawings will be carried out for the first time.

(Left) Five-colored rice cakes inspired by the Karuta club of Mizusawa High School (Right) Chihayafuru collaboration Agemochi 3 bags set
(Left) Five-colored rice cakes inspired by the Karuta club of Mizusawa High School (Right) Chihayafuru collaboration Agemochi 3 bags set

There are also towels and Japanese miscellaneous goods Daddy Bear and Snow Maru from "Nijiyura" !?
There are also towels and Japanese miscellaneous goods Daddy Bear and Snow Maru from "Nijiyura" !?

The holding period of each store is as follows.

・ Seibu Ikebukuro Main Store, Otsu Store: April 29th to May 9th ・ Seibu Fukui Store: May 9th to May 22nd ・ Sogo Yokohama Store: May 24th to June 6th