A collaboration between the project "BEAMS JAPAN" that conveys the new charm of Japan and Sanrio's popular character "HELLO KITTY". Items such as fashion accessories and tennis wear will be on sale from March 6th.

In the original series, which is a modern update of the items at the time of Hello Kitty's birth, we have developed beach sandals that were sold in the 1970s into sports sandals that have become popular in recent years, and Boston bags that are easy for adults to carry. There is a lineup that makes you feel nostalgic.


In addition, bespoke tennis wear and accessories from the sports brand "FILA" are also available. The iconic ribbon motif is adopted mainly in the three colors "red, white, and navy" that are common to FILA and Hello Kitty.


Available stores are "Sanrio world Ginza" and "BEAMS JAPAN", BEAMS official online shop. In addition, it seems that purchasers at BEAMS JAPAN stores will receive a familiar purchase privilege mascot at the Sanrio shop.