Lion's medicated toothpaste "Platias creamy up paste" series has been redesigned to the princess design that appears in Disney works. It will be on sale from March 29th. The price is open.

"Platias creamy up paste" is a medicated whitening toothpaste that "floats and removes accumulated dullness with the finest foam." The fine and creamy foam stays in the mouth for a long time and wraps around the teeth, so you can slowly brush your teeth while enjoying the pleasant feel of the foam.

The lineup of renewal products is as follows. The capacity is 90g (3.17oz) each.

■ Pracias creamy up paste Designed the princess "Bell" that appeared in Rose Mint "Beauty and the Beast" (1991). The flavor is "Relaxing'Rose Mint'". The elegant and delicate rose flavor will allow you to enjoy a relaxing time.

■ Pracias creamy up paste Designed the princess "Ariel" that appeared in the emerald mint "The Little Mermaid" (1989). The flavor is "comfortable and soft'emerald mint'". The mild mint flavor creates a pleasant time.

■ Platias creamy up paste Crystal Mint * Designed the princess "Cinderella" that appears in the new product "Cinderella" (1950). The flavor is "transparent and refreshing'Crystal Mint'". It has a citrus-like sparkling flavor that gives a clear and refreshing feeling.

(C) Disney