The second collaboration goods between the Japan Association of Athletics Federations (JAAF) and Sanrio's popular character "Hello Kitty" is now available. It is sold at the mail order site "Japan Association of Athletics Federations Official Shop".


Collaboration following the first one held in the spring of 2019. Hello Kitty is designed for clear files and notepads to challenge land events such as long jump, high jump, and hammer throw. It has a cute appearance that makes you want to send an ale saying "Do your best!" To one side of Hello Kitty that you can not usually see. In the background, in addition to the ribbon, illustrations of land equipment such as hurdles and starting blocks are also confused, and it is packed with both Hello Kitty and land-likeness.

The lineup includes "JAAF x Hello Kitty A4 Clear File" (300 yen, tax included, same below), "JAAF x Hello Kitty Mini Notepad (4-piece set)" (400 yen), "JAAF x Hello Kitty Shoe Case" (1,300) (Yen), "JAAF x Hello Kitty Face Towel" (1,500 yen). A separate shipping fee will be charged.





The Japan Association of Athletics Federations official shop sells original goods and Japan GP series goods. We are also developing clear files and pouches in collaboration with San-X's popular character "Rilakkuma".

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