"Heroine Makeup Prime Liquid Eyeliner Rich Keep" will be released on June 29th. The price is 1,200 yen (excluding tax).

The heroine make-up eyeliner, which is popular for its high durability, is now available with the best "super! Durable liquid eyeliner" in the history of the brand. With a new durability ingredient and a new high adhesion ingredient, it is resistant to tears, sweat, sebum and rubbing and keeps a beautiful line all day long. Ideal for everyday use as it can be removed with lukewarm water without bleeding.

Adopted a new liquid control function for the first time in heroine makeup. You can draw beautiful lines with high coloring smoothly without fading to the outer corners of the eyes. With an exquisitely elastic brush that is particular about ease of drawing, you can aim for details such as the lashes at the corners of the eyes and the gaps in the eyelashes. It dries quickly and is resistant to kinks, bleeding, and blinking during makeup.


Contains 6 types of beauty essence ingredients (hyaluronic acid, panthenol, collagen, wild rose extract, Lipidure, Swertia japonica extract). No dye is used and no pigment remains on the skin.

There are three colors: dense black "01 jet black black" that gives a sharp impression, brown black "02 brown black" that has an intellectual atmosphere, and slightly reddish brown "03 natural brown" that gives a lady impression.