SHIRO will launch a limited-edition "Matcha" series fragrance on July 7. The lineup includes "Matcha Eau de Parfum," "Matcha Room Fragrance," and "Matcha Room Spray.

SHIRO Limited Fragrance "Matcha" Series

The "Matcha" series of fragrances are designed to help you take a breather and enjoy the summer season. The main color is a calm and soothing green, combined with fresh citrus of yuzu and lemon, and elegant floral of rose and jasmine.


Matcha, like White Lily, is floral and fresh. It is also recommended for those who like tea scents such as "White Tea" and "Earl Grey."

Matcha Eau de Parfum

A perfume inspired by the elegant Matcha green tea. It features a green floral fragrance that takes a breath of fresh air even when you are out and about. The fragrance can be worn on the neck or arms, and the scent can be changed depending on where it is worn. The fragrance lasts approximately 5 to 6 hours. 40 mL, 4,054 yen (tax included, same as below).

Matcha Room Fragrance

The strength of the fragrance can be adjusted by increasing or decreasing the number of sticks according to the size of the room. The fragrance spreads gently into large spaces such as living rooms and bedrooms. The refreshing and calming scent of matcha tea creates a harmonious home time. The fragrance lasts approximately two and a half months. 200 mL, 4,481 yen.

Matcha Room Spray

A room fragrance spray that instantly spreads fragrance into a space. Containing vegetable-based deodorant ingredients, it can also be used on linens such as sofas and beds, as well as on clothing. 300mL, 3,300 yen.


The SHIRO Membership Program "FAST RESERVE (advance reservations for members)" will begin on June 20; reservations will begin on June 23 at the SHIRO online store (10:00 a.m.) and at SHIRO directly-managed stores nationwide; and on July 7 at the SHIRO online store (10:00 a.m.) and at SHIRO directly-managed stores nationwide.