PLAZA Best Hits Cosmetics No.1 in 2023】What are this year's cosmetic trends? 10 categories including base makeup, foundation, lips, etc.

PLAZA THE BEST HIT COSMETICS 2023," the best hit cosmetics that created a buzz at PLAZA and MINiPLA nationwide, has been announced. Here are the items that won first place in all 10 categories.

Sezanne "Lip Color Shield", "Watery Tint Lip" new color, "Watery Glow Lip".

Sezanne's new "Lip Color Shield" will be available for pre-sale at Hands, PLAZA, and LOFT stores nationwide. In addition, a new "Watery Tint Lip" color and a limited-quantity "Watery Glow Lip" will also be available.

Shiseido "Snow Beauty Brightening Skincare Powder B" "Brussels" themed design

Shiseido will release Snow Beauty Brightening Skincare Powder B. The package design delicately depicts snowflakes with a "Brussels" theme.

Autumn / winter collections such as SNIDEL Beauty "SNIDEL Eye Designer 07" and "SNIDEL Face Stylist EX01"!

"2021 AW Makeup Collection" will be released by Sneijder Beauty. The lineup includes "SNIDEL Eye Designer 07," "SNIDEL Rouge Sneijder Matte," "SNIDEL Face Stylist EX01," "SNIDEL Defining Mascara," "SNIDEL Moisture Lip Balm," and "SNIDEL Secret Finish."

Matsukiyo "Algeran Color Lipstick" Autumn limited color "Mellow Poppy" Fashionable camel orange!

From the popular product "Algeran Color Lipstick" of the organic cosmetics brand "ARGELAN", the autumn limited color "Mellow Poppy" is now available. It will be sold at Matsumotokiyoshi Group, Cocokara Fine Group stores and online stores nationwide.

Pre-fall collections such as SNIDEL BEAUTY "SNIDEL Aqua Gem Tint" and "SNIDEL Pure Gross"

SNIDEL BEAUTY will release a pre-fall collection with point makeup items. The lineup includes "SNIDEL Aqua Gem Tint," "SNIDEL Pure Gloss," "SNIDEL Eyebrow Pencil & Powder," and "SNIDEL Eyebrow Mascara."

Shiseido "Snow Beauty Whitening Skin Care Powder P" can be used for 24 hours! Whitening care & transparency improvement

Shiseido "Snow Beauty" will release a limited number of "Snow Beauty Whitening Skin Care Powder P". It can be used 24 hours a day for finishing and redressing makeup during the day and for bare skin care at night.

Loft "Cosmetic Festival" 469 kinds lineup! Featured Asian cosmetics, limited & pre-sale items

The annual popular "Cosmetics Festival" will be held at the loft. A lineup of 469 recommended items, including loft pre-sale items and loft limited items.

Love Liner "Brown Nuance Collection" Liquid Eyeliner & Mascara 3 colors each

From the eye makeup brand "Love Liner", "Love Liner Liquid Eyeliner Brown Nuance Collection" and "Love Liner All Rush Mask Brown Nuance Collection [Mascara]" are available in limited quantities.

High-performance and fashionable mask from GU! A lineup of color variations and trending materials that make your complexion look beautiful

From GU, a mask series that combines functionality and fashion is now available. High-performance filter and "GU DRY" material are used, and you can put it in the laundry net and wash it.

"Sumikko Gurashi Full Pull Hand & Nail Cream" is cute! A face mask with plenty of dense jelly

From the Japanese cosmetics brand "FURUPURU COSME", "Sumikko Gurashi Full Pull Face Mask" and "Sumikko Gurashi Full Pull Hand & Nail Cream" are now available.

You can definitely become a beautiful mask !? You can't let go of the evolved "Beauty Fit Mask"

The "Beauty Fit Mask" was released by Iris Ohyama last year and became a hot topic when it became a "mask beauty". More beauty features have been added.

[Mask 2015] Keywords are "high functionality" & "women's power"-trends and reviews of the latest masks

Virus cuts are commonplace, and various masks such as small face masks and aroma masks are on sale this year as well.