2023 PLAZA Best Hit Cosmetics

The popular cosmetics “PLAZA THE BEST HIT COSMETICS 2023” that became a hot topic at PLAZA/MINiPLA nationwide has been announced. Introducing the items that won first place in all 10 categories.


This year, with the "mask off" trend, the makeup balance where the mouth takes center stage is making a comeback. Not only are lips with a sheer shine and long-lasting color a hot favorite, but lip pencils have also created a new makeup trend that shapes the contours of the lips and shortens the philtrum. That seems to be the case.

When it comes to skin care, items containing popular ingredients such as retinol and niacinamide are popular. The trend of emphasizing ingredients is accelerating year by year, and items containing multiple popular ingredients and items with the catchphrase "aesthetic medical ideas" are appearing one after another. The points of focus and the range of choices when choosing items are expanding significantly.

[Base Makeup Category 1st Place] Wonjungyo Tone Up Base (02 Lime Yellow)

A cosmetic brand base created by Korean makeup artist Won Jeongyo. Moisturizing ingredients such as chamomile flower extract keep your skin moisturized, while SPF44 PA+++ blocks UV rays. The price is 1,430 yen (tax included, same below).

[1st place in foundation category] TIRTIR Mask Fit Red Cushion (21N IVORY)

A cushion foundation that leaves your skin moisturized and beautiful, resistant to dryness and friction caused by masks. Contains a lightweight powder that feels light and adheres to the skin, and has a natural glossy texture. The price is 2,970 yen.

[1st place in mascara category] Wonjungyo Nude Eyelash (01 Sheer Black)

Black and brown fibers blend easily with your natural eyelashes, adding natural length and creating a translucent look to your eyes. Although it is waterproof and resistant to water and sweat, it can be easily removed with hot water. The price is 1,430 yen.

[Lip category 1st place] rom&nd Glasting Melting Balm (06 Kayafig)

Glossy lip balm from Korean cosmetics ``rom&nd''. It's light to apply and leaves lips with a fresh, glossy feel. The price is 1,320 yen.

[Color Makeup Category 1st Place] b idol THE Eye Palette R (06 Instinct Nude Beige)

Eyeshadow palette from "b idol" produced by Akari Yoshida. The 4-color palette, which includes 3 colors + highlights, creates impressive eyes with carefully selected color schemes and shimmering powders with different textures. The price is 1,980 yen.

[1st place in skin care category] Wonjungyo Moist Up Lady Skin Pack

A sheet pack with an easy-to-use square shape that can be used not only for the face but also as a hand pack and neck pack. Contains 4 types of moisturizing ingredients to lead to moist skin. The price is 1,815 yen.

[Nail Division 1st Place] Gel Me1 Crystal Top Gel

A gel top coat that adds plump texture and shine. Contains fine diamond powder. The price is 1,650 yen.

[1st place in hair goods category] ReFa Heart Brush (Rose Gold)

Just by combing it quickly, it simultaneously loosens and polishes your hair, making it cohesive and shiny. The price is 2,970 yen.

[1st place in body care category] ULRUB body scrub

A body cleanser containing Okinawan coral powder and salt. A 2-way treatment that removes dead skin cells with a scrub and washes with soap, all at once to treat roughness, dullness, and odors. The price is 4,950 yen.

[Hair Care Category 1st Place] ReFa Lock Oil

A styling oil that uses heat to lock in your beauty and maintain your ideal style. It locks the surface of your hair without hardening it, so it doesn't become stiff or crunchy, and is surprisingly supple when you run your fingers through it. The price is 2,640 yen.


* “PLAZA THE BEST HIT COSMETICS 2023” selects recommended items based on the sales performance of PLAZA/MINiPLA and PLAZA ONLINE STORE nationwide from January 1st to September 30th, 2023.
*The items available may differ depending on the store.


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