KOKUYO ME Vol. 7 -- Stationery series to add color to daily life, pastel colors with a next-generation theme

The seventh product from Kokuyo's KOKUYO ME series is now available. Five items in four pastel colors based on the theme of "next generation feeling" will be available from March 2. Loft and Tokyu Hands stores nationwide will start selling the products in advance on February 2 (excluding some stores).

KOKUYO ME Vol. 7

KOKUYO ME is a cross-category brand that aims to add color to people's lives like an accessory. Based on Kokuyo's pursuit of ease of use and functionality, the brand incorporates trend-setting CMF (COLOR, MATERIAL, FINISH) and adds a touch of design.

For this renewal, we have newly developed trendy pastel colors that evoke a sense of delicacy, unisex and digital native future. The palette is said to be a fusion of deep, smoky colors that give the impression of nature and high-saturation colors that give the impression of digital, with a less sweet impression.

With three colors, Top Rose, Fragile Mint, and Moon Lime, plus a limited edition color, Grayish Fog, the lineup includes a total of four colors that can be combined with existing products in the series. The five items include the popular soft ring notebook, ballpoint pen, mechanical pencil, plastic eraser, and a new mechanical refill.

KOKUYO ME Vol. 7 -- Stationery series to add color to daily life, pastel colors with a next-generation theme

KOKUYO ME Vol. 7 -- Stationery series to add color to daily life, pastel colors with a next-generation theme

KOKUYO ME Vol. 7 -- Stationery series to add color to daily life, pastel colors with a next-generation theme

KOKUYO ME Vol. 7 -- Stationery series to add color to daily life, pastel colors with a next-generation theme

KOKUYO ME Vol. 7 Sales Outline

Scheduled release date: March 2, 2022
Pre-sale at Loft and Tokyu Hands stores nationwide from February 2 (excluding some stores)
Suggested retail price (excluding tax): Soft ring notebook (A5) 450 yen, ballpoint pen 230 yen, mechanical pencil 630 yen, plastic eraser 140 yen, mechanical refills 230 yen