Products from Dirt Devil, an American vacuum cleaner brand with a nearly 110-year history, will be available at Seiyu, UNY/APITA, Loft, and other stores nationwide from September 21 (some stores do not carry the products).


Dirt Devil is a vacuum cleaner manufacturer with outstanding name recognition and a nearly 40% market share in the United States. It is characterized by functionality designed for ease of use and cost performance that can be purchased for less than 10,000 yen. Dirt Devil has been available in Japan since May of this year, but has mainly been sold over the Internet.

The new products to be sold in stores are the "Quick Step 2in1 Stick Cleaner," a corded stick and handheld cleaner; the "Window Vac," a spray window cleaner that can spray detergent, wipe, and suction all in one unit; and a "Stick Cleaner with Mop," which can wipe and suction at the same time. Spray + Mop," which can clean while spraying with a lever on the hand, and "Window Vac," a spray window cleaner that can spray detergent, wipe, and suction in one unit. They will be available in stores sequentially.