A concept shop where you can experience the world of the German beauty brand "Badiffy" will open in Laforet Harajuku (Shibuya-ku, Tokyo) on August 21st. It will be open for a limited time of about 5 months until January 2016.

Badefie is a brand that was born in Düsseldorf, Germany in 2009 with the theme of "Bathe yourself beautiful". The main product, a sweet-like bathing agent, contains plant-derived moisturizing ingredients such as cacao butter, shea butter, coconut oil, and almond oil, making it feel as if you are immersed in a beauty essence.


The brand's first concept shop sells standard bath and body items as well as limited-edition products for events such as Halloween and Christmas. There are plenty of gift wrappings available.


To commemorate the opening, cupcake-shaped bath salts will be presented to those who send Instagram at the store for three days from August 21st to 23rd (first 100 people each day).


The store is located on the 2nd floor of Laforet Harajuku, 1-11-6 Jingumae, Shibuya-ku, Tokyo. Business hours are from 11:00 to 21:00.