There are various interior shops nationwide, from showroom-type stores with Scandinavian interiors to those stores with an engine color that you can almost always see in station buildings. According to a survey by MyVoiceCom, it was found that "NITORI" is one of the most well-known stores.

■ "NITORI" is the top interior shop in terms of recognition and purchasing experience

This is the 5th "Internet Survey on Interiors" conducted by MyVoiceCom on a regular basis. Regarding the recognition of interior shops, "NITORI" was the top with 86.3%, followed by famous stores such as "IKEA", "MUJI MUJI", "IDC Otsuka Kagu" and "Tokyu Hands" at 70-80%.


By region, "NAFCO" in Kinki / China / Kyushu, "Shimachu / HOME'S" in Kanto, "Karimoku Furniture" in Chubu / Kinki, and "IKEA" and "IDC Otsuka Furniture" in Kanto / Kinki are higher than other regions. It seems that it was. Is the place where the head office is located strong?

In addition, 57.3% of the shops that know one of the interior shops have actually purchased furniture / interior, with "NITORI" being the most common. Below, "MUJI MUJI," "IKEA," and "Tokyu Hands" followed at 20-30% each.


■ 36.6% are satisfied with the interior

On the other hand, 36.6% of the respondents were "very satisfied" or "somewhat satisfied" with their home interior. In addition, about 30% of the people were particular about the interior, but more than half of the men were not particular about it.



When asked about "points to be emphasized in the interior," the percentage was high in items such as "a relaxing and healing space that is comfortable," "clean appearance," and "easy to use and functional." It is called Ta.

■ I understand I understand! Dissatisfaction when purchasing an interior

Finally, the following opinions were raised as dissatisfaction points when buying furniture and interiors at stores (excerpts).

・ "There is too much gap between the actual room in my house and the sales floor, and the interior I purchased does not match the image" (male, 50 years old)
・ "There are cases where there are few clerk even in a large store, so it takes time when you want to carry it or ask about the product" (female 27 years old)
・ "It is inconvenient because there are only shops in places where you have to drive" (female 44 years old)

If you look closely at the interior shop exhibits, the entire space, such as the colors of the floor and walls, is coordinated. If you bring it back to a Japanese house with a lot of simple interiors, you may feel a gap. Recently, there are a lot of wallpapers and tiles that you can easily put on, so it might be a good idea to change the look of each room.

The survey was conducted from August 1st to August 5th, 2015, targeting 10,449 questionnaire monitors in their teens to 50s or older of "My Voice".