According to the manufacturer's stuffed animal maker Sekiguchi, it has become popular among women in their 20s and 30s since it was released in September, and has achieved five times the initial production target. It seems that the next arrival is scheduled for the end of December while the out-of-stock condition continues.
The size of the Fukudaruma is H20 x W14 x D12 cm. The price is 2,400 yen (excluding tax). The lineup also includes a palm-sized mascot key chain (1,500 yen plus tax), and a slightly larger "Miffy Big Fukudaruma" is scheduled to be released in mid-January 2016.
Products can be purchased at character shops such as "miffy style" and "Kiddy Land". As a lucky charm, how about it for New Year's interiors and gifts?