Porcelain "Arita porcelain" manufactured mainly in Arita Town, Saga Prefecture. As its 400th anniversary business, a new brand "2016 / (Knee Zero Ichiroku)" was born with the aim of daily use.

Many people have a "luxury" image as a work of art or a gift, so the brand started with the idea that "I want Arita porcelain to become more familiar and connect to the future." Works by 16 designers who are active in Japan and overseas, including Teruhiro Yanagihara and Ingegerd Råman, will be on sale at Sogo & Seibu for the first time in the world from today (October 19th). The author, who loves pottery, also saw it a little earlier!


At the Seibu Shibuya store, a brand debut exhibition was also held at the same time, and when I entered the exhibition space, I was wondering, "Well, is it really Arita porcelain?" Instead of the transparent white magnetism and vivid paints, there are works that break the image of the past, such as matte texture and delicate gradation.


The work of Teruhiro Yanagihara, the director of the brand, features "dents" and unevenly applied glaze, which were previously considered unsuccessful in Arita.



Also, in Thomas Alonso's work, specially developed soil was used to make straight lines and curves clear. The form that can be freely used as tableware and interior is also attractive.



In order to take a new step as a brand, it is said that the kiln also abandoned the preconceived notions and tackled the unreasonable challenges that designers asked during the development process. The new Arita porcelain, which was born after a two-year development period, was praised by the world at the "Milan Salone" in the spring of 2016.




You can purchase what you like in the sales space. Prices start from the 1,000 yen range, and it looks good as a gift as well as for everyday use. Please pick up Arita porcelain for the next era and choose it as an inspiration!


[Arita new standard "2016 /" brand debut exhibition overview]
Date: October 19th to October 30th Venue: 21-1 Udagawa-cho, Shibuya-ku, Tokyo Seibu Shibuya Store A Building 7th Floor Business Hours: 10: 00-21: 00 * Brand debut fair at Seibu Ikebukuro Main Store and Sogo Yokohama Store hold