Supermarket "Seijo Ishii" celebrating its 90th anniversary this year. Various limited-edition products are on sale at the store to commemorate the 90th anniversary. So, I asked about the hot products of "Seijo Ishii Boys" who are familiar (?) In my hometown.

* Seijo Ishii Boys: A man in his thirties (not related) who lives in Tokyo and goes to the supermarket "Seijo Ishii" every week. Only glasses because the appearance is NG.

Writer : It's been a long time. When I looked it up again, it was just a year ago when it first appeared.

:Oh really. This is the 90th anniversary, and I am very proud of it. So here is what I would like to recommend. Coffee powder in collaboration with Japan Hills Coffee.


Writer : Oh, did you buy 3 bags at once? Can't you drink it?

: No, no. This is a product that expresses each of the three major waves of coffee culture in the United States. Can you explain the recent trend of third wave coffee? It's definitely faster to drink and compare. Let's drink it.

Writer : This time I'm coming ...

First wave

: The first wave of coffee is an era of mass production and consumption that lasts from the late 19th century to the early 1960s. It is a blend centered on the light roasting of "Brazil" and "Colombia", which were popular in the United States at that time.

Writer : Yeah, it's sour and delicious. The scent is good and the aftertaste is refreshing. It feels like coffee coming out of a coffee shop.

: Personally, I would like to drink it as a wake-up drink with breakfast. I wonder if this taste is the coffee that our generation has drank the most.

Second wave

: The second wave is a trend centered on the rise of Seattle coffee shops that took place in the early 1960s and 1990s. It is a blend centered on "Guatemala" and "Honduras" that have been carefully roasted and roasted.

Writer : I see, it has a distinctly bitter taste and is rich. Even if you add milk, you can feel the coffee firmly and it is delicious, so it may be the image of Suva. It goes well with donuts and sweets!

:I see? I haven't been to Suba so I don't know.

Writer : (Seijo Ishii boys don't go to Suba ...)

Third wave

: And finally the attention third wave. The latest movement in the United States from the late 1990s to the present, featuring a style of enjoying coffee as a luxury item like wine. This is roasted in different roasting machines so that the individuality of the two types of beans, "Ethiopian Mocha" and "Colombia", will stand out.

Writer : Which one ... Oh, it has almost no bitterness, and the aroma is gorgeous and fruity. This will change your view of coffee . I want people who say "I'm not good at it because it's bitter" to try it!

: It feels like you want to taste only coffee. The actual third wave coffee is also characterized by a style in which the barista carefully hand-drips each cup, but it is enough to enjoy at home.

Writer : Everything was delicious with different personalities. Even so, you are very familiar with coffee.

: Oh, it's all written on the package.

Writer : Was there a competition!


The price of Seijo Ishii & Hills Blend is 699 yen each (excluding tax). By the way, "Seijo Ishii's 3 major waves" is also written on the package, so fans should not miss it. In addition, our recommendation was the same in the first wave!