From the "Fukufuku Lip" series of Isshindo Honpo, the new 48-51 patterns "Tsuki Usagi Red Pink", "Neko Light Orange", "Hana Temari Dark Pink", "Happiness Bird Light Pink", and the popular reprint design " "Umeka" is now available. It will be released on October 28th at the Ichishindo Honpo online sales and directly managed store Tokyo Skytree Town Solamachi, and on November 1st at Tokyu Hands, Loft, etc. The price is 1,000 yen (excluding tax).

"Fukufuku Lip" was born from the desire to wear "amulets" that have been rooted in Japan since ancient times, more enjoyably and more freely. Lip balm is contained in a talisman bag with a contemporary design.


Amulet bags are sewn by hand by craftsmen in Japan one by one. Using "Fujiyama weaving", which is said to have started more than 1000 years ago in Fujiyoshida City, Yamanashi Prefecture, deep and vivid colors are reproduced using a technique called "pre-dyeing" that dyes using the spring water of Mt. Fuji. It has been.


12 kinds of plant-derived ingredients carefully selected for lip cream (snow under extract, sardine extract, tomorrow's leaf extract, yomogi extract, prolongation grass extract, amachazuru extract, camellia seed oil, apricot oil, rice bran oil, sesame oil, honey, honey) ) Is mixed. Moisturizes lips for a long time to protect them from dryness. A refreshing scent of yuzu.


The pattern that appears this time is designed with the theme of "lucky motif". Not only for yourself, but also as a gift for your loved ones.