Etude House will release the "Face Blur" series of foundations that enhance the finish of makeup on February 1st. The price is 1,800 yen (excluding tax).

A makeup base with a blurring effect that smoothes the skin and makes it look like a soft filter. While protecting the skin from the ultraviolet rays that cause spots and freckles, it gives a bright impression to the skin.

◆ Face Blur
Baby pixel powder and cover powder adjust the texture and naturally cover lumpy pores and unevenness on the skin surface. Airy skin powder prevents sebum from collapsing due to dryness and keeps skin smooth. A natural tone that gives a gorgeous impression, recommended for skin that is worried about uneven color and pores. SPF33 / PA ++.


◆ Face blur mat
The UV cut effect of SPF50 + / PA ++++ protects the skin from UV rays. Contains cherry blossom extract to give a matte finish while moisturizing. A pink tone that gives a natural complexion, and is recommended for skin that is worried about bluishness or has less complexion.


◆ Face Blur Moist
Contains 5-layer hyaluronic acid to moisturize the skin and prevent it from drying out. It adds a natural luster and gives a moist and fresh finish. A lavender tone that gives a sense of transparency, recommended for dull skin that is worried about yellowness and skin that is worried about dryness. SPF28 / PA ++.