From Shiseido's prestige area (high-priced cosmetics), a new skin care brand "BAUM" with the theme of "coexistence with trees" will be released on May 30th.

"BAUM" focuses on the "power of trees" that survives for hundreds of years in harmony with changes in the environment. Based on the idea of "coexistence with nature" that the Japanese have cherished since ancient times, we aim to realize a sustainable society that connects tree resources to the future by receiving all the blessings of trees.

Focusing on the three functions of trees, "water storage," "growth," and "environmental defense," we support healthy skin regardless of age or gender. All cosmetics are free of parabens, silicones and artificial colors, and over 90% are made from naturally derived materials. A scent that is mainly composed of natural fragrances derived from trees.

In collaboration with Karimoku Furniture Co., Ltd., a wooden furniture manufacturer, small wood generated in the furniture manufacturing process is recycled for product packaging. High-quality oak (oak) collected in the Tohoku and Hokkaido regions is utilized without waste.

Actively develop refill products as an initiative aimed at reducing the environmental burden. Bio-PET is used for some plastic containers, and recycled glass is used for glass containers.

We have a rich lineup of products such as "Baum Cleansing Oil", "Baum Face Wash Foam" and "Baum Moisturizing Oil". It will be released at NEWoMan Yokohama stores on May 30th, and will be sold sequentially at Takashimaya Gate Tower Mall Nagoya and other limited-time pop-up stores in June.