Fujifilm will launch ASTALIFT SCALP FOCUS on September 24 from the ASTALIFT brand for anti-aging care, containing useful ingredients that achieve high penetration into the scalp and hair using its proprietary nano-technology to give hair elasticity, firmness, and volume that are often lost with aging, and to improve hair health. ASTALIFT SCALP FOCUS will go on sale on September 24.


The ASTALIFT SCALP FOCUS lineup includes a scalp essence, shampoo, and conditioner.

The ASTALIFT brand has offered a skincare series, a base makeup series, and an inner care series, but by adding a new hair care series to its lineup, the company aims to meet the needs of even more women as a total aging care brand that comprehensively supports women's beauty. With the addition of the hair care series to its lineup, the company says it will respond to the needs of more women as a total aging care brand that comprehensively supports women's beauty.