From GU, a new baby outfit "GU baby" is now available. It will be released on February 22, 2021 at GU large stores, full line stores (super large stores) and online stores that handle kids nationwide.

In response to the voices from many users, "I want you to make baby clothes with GU" and "I want practical and fashionable baby clothes," we have developed a new baby category. We have completed baby clothes that are both fashionable and practical, such as the coveralls "Sepaol" that "looks separate" and the "Summonal pants" that make the buttocks inconspicuous even when wearing diapers. ..


The lineup was created through repeated interviews with moms and dads, such as "I want to buy low-priced, trendy clothes because I am a fast-growing baby." Reliable quality and comfortable to wear, even fast-growing babies can easily enjoy the latest fashion at "GU Price". The size is 60 cm to 100 cm that can be worn from about 3 months old.

・ Sepaor In response to the voice that "I want to enjoy fashionable separate coordination from the time I was a baby", I developed "Sepaor" which looks like a separate top and bottom even though it is a coverall. It is a fully open specification that makes it easy to change clothes while incorporating adult trends such as layered style and the use of different materials.


The price ranges from 1,290 yen to 1,490 yen (excluding tax, the same applies below). Types are border, dot, camouflage, frill, logo, overalls, tulle sleeve, waffle T layered (2 colors each). The sizes are 70 cm and 80 cm.

・ Summonal pants Developed based on the opinions that "leggings make the hips look awkward with diapers" and "there are few products that combine ease of movement and design". These pants have a silhouette that makes it easy to match anything and makes you feel good just by wearing them.


The price is 790 yen. The colors are black, beige, green, purple, blue and navy. The sizes are 80 cm, 90 cm and 100 cm.