GU Cheeka Collaboration YOROISAN'S

GU will sell items in collaboration with Cheeka, available in stores and online starting September 22.

This third collaboration with Chiikawa is based on the concept of "what if Pochette's Armor made a fashion brand" that was well-received in the first collaboration, and features a fictional brand called "YOROISAN'S" that incorporates embroidery designs with a handmade feel. The items are based on the image of a fictional brand called "YOROISAN'S" with handmade embroidery designs.


In addition to Chiikawa, Hachiware, and Usagi, the collection has been further enhanced with the addition of new characters such as Momonga, Otter, and Kurimanju. The lineup includes a sweat pullover with a stitchwork design, a sit-on pouch with legs and tail, and a marshmallow feel lounge parka with ears to enjoy impersonating each character in a variety of scenes with the characters. The price range is from 390 yen to 2,990 yen. See the official website for details.


(C) nagano / chiikawa committee