AWESOME STORE launches crowdfunding campaign for cat rescue efforts

AWESOME STORE, operated by the EC Growth Foundation, has begun crowdfunding as part of its cat rescue activities.

The purpose of crowdfunding

In order to tackle the issue of cats being rescued, which has become a social problem in Japan, AWESOME STORE has decided to donate a portion of the proceeds from the sale of cat scratching posts sold by the company to cat rescue organizations. This activity will be carried out through the crowdfunding site "READYFOR" operated by READYFOR.

Japan's cat rescue problem

In Japan, 2,434 dogs and 9,472 cats are put down every year. There is also a serious problem of cats being abandoned by their owners or left behind during disasters. Furthermore, excessive cat breeding in local areas is also a social problem.

AWESOME STORE Initiatives

AWESOME STORE established the "Awesome Fund" to make as many cats as possible happy through its cat scratching business. Through this fund, a portion of the proceeds from the sale of products will be donated to animal welfare organizations. This will enable us to carry out social contribution activities in a way that customers can participate in, and we aim to achieve zero euthanasia.

Project Flow

In this project, by purchasing a cat scratching post from AWESOME STORE, a portion of the sales proceeds will be donated to a cat protection organization. The project will be carried out on "READYFOR".

Future expectations

By continuing this activity, it is hoped that we can make as many cats as possible happy.