Kao

's Essential Premium Barrier Shampoo and Conditioner is

now on sale to favorable reviews

Kao's newly launched Essential Premium Barrier Shampoo and Conditioner has shipped more than 1.5 million units in the first two months since its launch. The product was introduced to the market on April 13, 2024, and has been well received, especially among younger consumers.

Essential

Premium" series

embodying

a new world view The "Essential Premium" series offers an exciting hair care experience under the brand concept of "Brighten Me Up! The packaging embodies the brand's new worldview, and the advertisement featuring the New Jeans, a group popular among young people, has become a topic of conversation.

The campaign featuring the

NewJeans

as advertising models for the launch of the "Essential Premium" series attracted a great deal of attention. The commercial aired nationwide used the new song "Bubble Gum," which became a hot topic among younger consumers. Pop-up events and outdoor advertising in Shibuya and Shinjuku were also successful, expanding market share among teens and 20s.

In response to

the

increasing number of people suffering from damage caused by hair coloring and hair irons, this product features a "moisture barrier formula" that fills damaged hair with moisture and makes it manageable and manageable until the next morning. The product lineup includes two types, Silky & Smooth and Glow & Moist, to meet the needs of hair texture and finish.

The Barrier Shampoo gently cleanses with amino acid-based cleansing ingredients and thick, fluffy lather, while the Barrier Conditioner and Barrier Treatment contain moisturizing ingredients and silk-derived ingredients to maintain moisture until the next morning

.

The product design, which carefully selectively blends many beauty ingredients, has been highly acclaimed, and many people have voiced their excitement on social networking sites.