Lion will release CHARMY Magica, a kitchen detergent that removes sticky grease stains "as smooth as water," on January 21. The price is open to the public.


The detergent uses the company's proprietary "nano washing" technology to quickly absorb oil stains, soften and break down oil at the nano level, and quickly wash dishes without feeling sticky while washing.

The bottle is a stylish rectangular shape, designed to express a "magical" and surprising washing experience.

The lineup includes three types of bottles: the main body (230 ml), a refill bottle (600 ml), and a large refill bottle (1,000 ml). The fragrances are "Splash Orange," "Herbal Green," and "Fresh Pink Berry.