The brand is said to have gained support in Australia, especially among health-conscious users, as one of the few brands that has cleared the ACO (Australian Certified Organic) examination standard, which is said to be one of the strictest organic certifications in the world. Founder Vanessa Gray's concept in product development is "what you can't say, you can't put it on your skin." She has been active as a fashion model for many years, and she developed it about 10 years ago as a skin care product that she can understand.
The lineup includes face care, body care, hair care, balms for pregnant women and infants, shaving cream for men, and aroma items.
The representative product "Rosehip Revitalizing Face Oil" (capacity 30 ml, starting from 4,230 yen) is a face oil that is a blend of several types of organic organic oils including rosehip. It is said that oils such as rose hips that reduce various skin problems (scars, stretch marks, fine wrinkles and wrinkles), rosemary that prevents oxidation, and lemongrass that tightens the skin can be expected to be effective.