Hair care brand "LUX" will release a limited number of products in collaboration with Sanrio's popular characters "Hello Kitty," "My Melody," and "Pompompurin" on June 22nd.

This collaboration was realized from the desire to provide a heart-throbbing bath time with cute Sanrio characters. "Hello Kitty," "Pompompurin," and "My Melody" will appear in some of the most popular "Lux Super Rich Shine" series and "Lux Ruminiku" series. The package adopts a completely drawn design specially prepared for Lux.

"Lux Super Rich Shine Hello Kitty Pump Pair" is a new formulation that contains hydrolyzed collagen (moisturizing ingredient) in addition to the premium gold hyaluronic acid oil (moisturizing ingredient) contained in the "Lux Super Rich Shine" series. It leads to glossy and cohesive hair. With the scent of apples that Kitty likes, it is a product that is studded with Hello Kitty-ness everywhere.


Other lineups are as follows.

・ Lux Luminique Damage Repair Sanrio Collaboration Pump Pair


・ Lux Luminique Botanical Pure Sanrio Collaboration Pump Pair


・ Lux Ruminiku Happiness Bloom Sanrio Collaboration Pump Pair