A fascinating collaboration between Tabio and Peko-chan! Specially designed socks will be available at participating stores nationwide and online starting March 15.

Socks made in collaboration with Peko-chan, the mascot character of Fujiya, will be available at Tabio from March 15. Peko-chan embroidered socks, MILKY American rib logo socks, and MILKY back logo socks.

Fujike LOOK's Chocolate-like Cosmetics Palette Book" by Takarajimasya, 12-color palette with no discarded colors.

The first brand book of Fujiya's long-selling chocolate "LOOK", "Fujiya LOOK's Chocolate-like Cosmetic Palette Book" is now available from Takarajimasya.

Post Office "Peko-chan Goods" lunch eco-bag, multi-case, key pouch, and banero pouch

Peko-chan goods are now on sale at post offices and online stores of post offices, including lunch eco-bags, multi-cases, key pouches, and banero pouches featuring Peko-chan, a character created by the Fujiya family in 1950.

Post office "Peko-chan goods" released --Key pouch, multi-case, strawberry-shaped eco bag, etc.

"Peko-chan goods" are on sale at post offices and online shops at post offices. We have a lineup of key pouches that can store small items, multi-cases that can hold passbooks, and eco-bags that fold into a strawberry shape.

Tokyo / Yokohama Peko-chan goods at the station Naka store --Local Peko-chan with panque and shumai motifs

Tokyo / Yokohama Peko-chan goods are on sale at the station Naka store. Local Peko-chan with panque and dumpling motif. We have a lineup of key chains and clear files.

"[Peko-chan] Big Milky Mochimochi Cushion" Villevan --Cute pouch

"[Peko-chan] Big Milky Mochimochi Cushion" and "[Peko-chan] Clear Milky Pouch" are now available at Villevan. The motif is Fujiya "Milky".

"Fujiya sweets mascot charm" capsule vending machine --Cute miniature country ma'am etc.

Miniature figures "Fujiya Sweets Mascot Charm", "Oyatsu Company Butamen Miniature Charm", and "Doutor Coffee Shop Doutor Mascot Charm" are now available. It will be deployed at capsule vending machines.

Fujiya "Milky" 70th Anniversary! Peko-chan collaboration clock from UNDONE

A collaboration clock with "Peko-chan" is now available from UNDONE. A product commemorating the 70th anniversary of the release of Fujiya Milky. It is a classical design with a vintage feel.

Recommended for summer! 3 simple recipes for jelly--barley tea jelly, peach milk jelly, etc.

Introducing a simple recipe for jelly that you want to enjoy in the hot summer. There are three types: "peach milk jelly", "barley tea jelly", and "two-layer fruit jelly".

"Milky scent" and "Strawberry milky scent" from Delicious Lip Balm! Plenty of moisturizing ingredients

From "DELICIOUS LIP CREAM", Fujiya's long-selling soft candy "Milky Fragrance" and "Strawberry Milky Fragrance" will be on sale in limited quantities.

[Cute] Peko-chan x wet sheet lid "Bitatto" --Convenient wet wipes and cleaning sheets

Introducing the wet sheet lid "Bitatto" with an illustration of cute Peko-chan. By sticking it on the outlet of a wet tissue or wipe, it has the effect of making it easier to take out the sheet and preventing it from drying out.

Re-appearance! Milky scented "Aqua Shabon x Fujiya" body mist--"Pecola-chan" model added

The collaboration product of "Aqua Shabon x Fujiya" is back. A package depicting Peko-chan and Poco-chan is packed with body mist with scents such as milky and watery shampoo.

Milky has become a bath salt! Relax with a sweet scent and moisturize the skin with moisturizing ingredients

Long-selling candy "Milky". Speaking of Fujiya, I discovered at Tokyu Hands that this product is used as a bath salt. Try two types, "vanilla milk scent" and "banana milk scent".

Fujiya Milky becomes a hand cream! The red package is also milky itself

A collaboration between Fujiya's candy "Milky" and cosmetics brand "Aqua Shabon". "Milky scented hand cream" has been released.

Soft and sweet "Mato Milky"! "Milky scent body mist" package is also a familiar design

"Milky Fragrance Body Mist" that reproduces the scent of Fujiya "Milky" has been released. The soft and sweet scent of milky is reproduced.