The brand, which celebrated its 20th anniversary this year, has just opened the world's largest flagship store on Oxford Street, England, the birthplace of the brand. He said that he set up a new store in Harajuku, one of Japan's leading shopping areas, so that he could "experience" as many products as the store in Japan.
The store is just after entering Omotesando from Harajuku station. It is easy to understand because it has a nice scent up to the road.
In the double-decker store with a feeling of openness, products are lined up to the ceiling for each category. Sinks are installed everywhere, and you can try out products that suit your condition and make suggestions.
The lineup on the first floor includes shampoo, body care items, cosmetics, and perfumes. There is also a display that shows the raw materials of the item at a glance, which conveys a "fresh" feeling.
Bath bombs, soaps sold by weight, and gift items are on sale on the 2nd floor, and you'll be thrilled just by looking at them!
With this opening, there are plenty of items limited to the Omotesando store. You will be pleased with souvenirs and gifts.
By the way, all LUSH products sold in Japan are handmade at the factory (kitchen) in Kanagawa prefecture. There is an online limited service "LUSH KITCHEN" with the concept of "a little handmade special products". On the opening day of the 18th and August, there will be a live production where the chef of LUSH KITCHEN will make items in front of you, so don't miss it.
A new store that will become the standard for LUSH in the future. There is no doubt that it will heal your shopping fatigue, so please come visit us!
[Manufacturing live schedule]
・ July 18: 3 times at 11:00 / 13:00 / 15:00 ・ August dates: August 2, August 21, August 29 (time will be posted on the store's Facebook page)