"My husband. This is a sweet with butter as the main character."
"My husband. This is a sweet with butter as the main character."

The commercial facility "NEWoMan" opened in Shinjuku, Tokyo last month. In mid-April, the Ekinaka area will appear inside the station, and the author who uses Shinjuku station for transfers is also fighting "delicious temptation" every day.

Ekinaka area inside the ticket gate Various gourmet shops are crowded together
Ekinaka area inside the ticket gate Various gourmet shops are crowded together

Among them, the one I was interested in was "Butter Butler".

Butler is a "butler". The staff also serves customers like a butler (?)
Butler is a "butler". The staff also serves customers like a butler (?)

The shop is a sweets shop where "butter plays a leading role" made from butter carefully selected from production areas around the world. The signature menu "Butter Financier" uses fermented butter from Switzerland and salt from Guérande from France.

It's packed individually in a fashionable box, so it's more suitable for souvenirs. Just take it out of the bag and you will have a wonderful scent of butter and maple.

The box is so cute that it's a waste to throw it away
The box is so cute that it's a waste to throw it away

If you have this aroma oil, I'll buy it
If you have this aroma oil, I'll buy it

The surface is crispy and lightly chewy. The dough soaked with maple syrup is moist and melts in your mouth, just like returning to butter in your mouth.

Enchanted by the mellow taste of fermented butter
Enchanted by the mellow taste of fermented butter

The butter flavor is rich, but the sweetness is modest. It's not too heavy, so one will disappear in a blink of an eye. However, the price is not so crisp (864 yen including tax for 4 pieces), so let's enjoy the sweet aftertaste that remains after eating. It is a gem that you can fully enjoy the deliciousness of the ingredients only for simple baked goods.

The store also sells menus such as "Butter Hawaiian Cake" and "Butter Caramel Pot". If you plan to visit somewhere during Golden Week, it may be a good souvenir.

"Butter Hawaiian cake" using Hokkaido butter
"Butter Hawaiian cake" using Hokkaido butter

"Butter caramel pot" filled with custard cream, mascarpone, etc. in a tart bowl
"Butter caramel pot" filled with custard cream, mascarpone, etc. in a tart bowl

The store is located on the 2nd floor of NEWoMan SHINJUKU in JR Shinjuku Station, 5-24-55 Sendagaya, Shibuya-ku, Tokyo. Business hours are from 8:00 to 22:00.
NEWoMan Ekinaka area "Butter Butler"
Address:5-24-55 Sendagaya, Shibuya-ku, Tokyo
speech Hot Topics：Shinjuku
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