LUSH has released a limited-edition charity product, "All the Wild Things Soap," to help wild animals affected by the Australian forest fire and regenerate their habitat. It has been on sale at 84 stores and online shops nationwide since January 29th. The price is 890 yen (tax included).

A large-scale forest fire in Australia since September 2019 has damaged many wild animals and plants, killing more than one billion animals. In the field, various groups and organizations are making daily efforts to provide emergency assistance so that the damage will not spread to humans and animals anymore.

In the form of a voice to send some kind of support, Rush is rolling out a limited charity product "All the Wild Things Soap" at stores and online shops around the world. Sales of products sold globally will be used to subsidize grassroots organizations working to rescue wildlife and restore habitat through the Bush Animal Fund launched by Rush.

"All the Wild Things Soap" is a soap of the same type as Rush's best-selling soap "Outback Mate". Contains eucalyptus oil to cleanse the skin and lemongrass with a refreshing scent.


The number of units sold in Japan is 3,600. All proceeds from Japan (excluding sales tax) will be donated to animal relief organizations that protect wildlife affected by large-scale forest fires in Australia and restore habitats.